Lacoste
Collaboration and mutual goal
On the International Day for Biological Diversity in 2019, Lacoste launched a new line of limited edition polo-shirts featuring ten threatened species. The ten species not only took over the crocodile’s spot on the Lacoste polos, but also every inch of nine Lacoste stores worldwide as well as the online shop.
On 22 May 2019 – the International Day of Biological Diversity – IUCN SOS and partners Lacoste shone a light on species conservation action worldwide. The iconic Lacoste crocodile gave up its spot to ten threatened species to help raise awareness and much needed funds.
While each species faces a number of particular pressures leading to extinction risk, all are in need of increased funding to help ensure their long-term survival.
Ten threatened species, ten special polos
For one day only, ten limited edition polos featuring ten amazing species were sold in select stores worldwide and online. The number of polos for each species represented the estimated number of specimens remaining in the wild. All profits from the sale of all items across those stores on that day will go to help IUCN conserve threatened wildlife.
The ten featured species are all categorised as threatened with extinction by the IUCN Red List of Threatened Species™ due to specific pressures as identified by members of the IUCN Species Survival Commission who help IUCN SOS perform conservation actions for threatened species. Experts working directly with the species in the wild have provided us with the latest estimates of the number of individuals alive.
